14 May

Why Twitter is a Must-Have for your Real Estate Business

twitter-real-estate-2You have probably heard that you need to be on social networking platforms for your real estate business to do well. Maybe you think it is just a fuss, and you have signed up on several sites just for the sake of signing up. Do not ignore the power of Real Estate and Twitter. It can give you a worth ROI.

Some Twitter Stats

  • twitter-real-estateRegistered users (active): 645,750,000
  • Tweets per minute: They are driven by major events. For instance, during the VMA performance by Miley Cyrus, there were 300,000 per minute, and 231, 500 during superbowl
  • New members (daily): 135,000

Incredible! To succeed in your real estate business, you must go beyond mere existence on Twitter. Here is how to effectively merge Real Estate and Twitter:

1. Create a strong first impression

One of the things that people on Twitter will use to determine whether you are worth following is your logo, description and background picture. If they are relevant and attractive, they are going to follow you.

2. Create different Twitter accounts

This may seem like a lot of work, but is a smart strategy. Your personal account should be different from your listings and business accounts. This ensures that you are tweeting only what’s relevant to a specific target audience.

3. Manage your accounts

You will need to manage the several accounts, and this is where apps like Hootsuite come in. Hootsuite alerts you when some interesting information has been found, and allows you tweet on all the accounts, at the same time. It narrows down to the specific information you need depending on the settings that you have put on the dashboard.

4. Fresh, relevant and interesting content

One of the surest ways of ensure success in Real Estate and Twitter is micro-blogging. It involves posting very current news that could be up-to-the-minute. In real estate for instance, you could post current inventory levels, if more homes that week went under contact, drops in price, county proposal votes. The bottom line is that it should be interesting to your readers. Moreover, it portrays your company as an authority in the niche. You can also post local market real estate reports.

5. Link to your website

Twitter has short URLs that allow you to link it to your website or blog. When you add content on the site, just add the headline, and the URL will be shrunk to fit the 140 character space on tweets. Linking your twitter accounts to your website ensures more traffic to your website too, which could result in more leads.

6.Inform your clients

After putting up the structures of Real Estate and Twitter, it is now time to inform your existing clients. You can send them emails, asking them to follow you on twitter. When dealing with new clients or even potential ones, remind them to follow you too.

7. Some general rules

Always respond to comments, favorite your followers’ interesting tweets, know what’s trending, follow experts in your niche, and never forget the power of the #hashtag#. Creating events will also get more people tweeting.

Well, this may seem like a very easy way. It takes time and patience to get to see a worth ROI from Real Estate and Twitter. Just put in the work. It will pay off some day.

© SAAVEDRA Canadian Real Estate Marketing