12 Feb

Why you need to use real estate marketing videos

video-marketing-real-estate-300x240With the high number of investors venturing into the real estate industry, it is surely a hard task marketing your property. This explains why people are opting to incorporate technology in their marketing strategies. Most investors have turned to real estate video marketing a method that has proven very beneficial. Additionally, there are numerous companies offering video advertising services.

Choosing the best company to work with
With the numerous companies offering these marketing services, it might be a hard task trying to settle for the best. However, you might consider taking a few things into note in order to find the ideal company to work with. Some of the considerations to make include:
Cost of services: Different companies will charge you differently. Therefore, ensure you go for a company that has reasonable charges. This will ensure that you get value for your money by getting quality services.
Quality of services: As much as the quality of services will be determined by the cost of services, you also need to gauge the company’s competence. This will give you an insight on the type of services you will get. In order to get quality services, ensure that you choose a company that has experts who are well equipped.
Client base: You will be able to judge a company from the number of clients it serves. A reliable company definitely has a huge number of clients. This is more than enough proof that the company is reliable.

How real estate video tours can be used
Real estate videos are meant to show the buyer the various types of homes available and the features. This will ensure that the buyer is fully aware of the home that they want to purchase. Some of the ways video tours can be used in real estates include:
– Giving a clear view of the features on the property: Through videos clients can see everything in a certain property, thus they are able to make a sound judgment.
– Describing neighborhoods: The client will be able to see other areas surrounding the property they want to buy.
– Interviewing the locals: This is bent to ensure you are properly welcomed by your soon to be neighbors.
-Shows off the services that can be offered by a broker or property agent: This will ensure you get the ideal property agent to work with.

How can real estate video marketing be promoted?
There are numerous ways through which you can promote your real estate videos. This is an easy task owing to the fact that most people use the internet. Some of the ways to promote your videos are:
– Social media: With the high number of people using social media sites, you will be able to have a huge client base. All you need to do is upload the videos on social sites such as: Facebook and twitter.
– Using video sites: There are sites where you can post your videos for people to watch them. One such site is YouTube.
Marketing your property has become easy all thanks to the wide use of technology. If you are wondering how best to promote your property, try using real estate video marketing.

12 Feb

Why Are Real Estate Virtual Tours So Expensive?

real-estate-virtual-tourReal estate virtual tours are perhaps one of the most important features of any real estate website. These tours are designed to allow prospect buyers to see the rooms, features and furnishings of the homes that they want to buy. They are also a great form of advertising, This may sound really convenient to ordinary buyers, but for the real estate companies that own these sites, real estate virtual tours are extremely serious investments, and this is because there are many types of virtual touring software available on the market. Some virtual tours, for example, are only interactive floor plans, which feature nothing more than a few pictures with captions, while more sophisticated variants include full service virtual tours and customer support. These kinds of tours may also include more detailed information about a property along with a more comprehensive overview of each area of the house.

real-estate-virtual-tour17Of the different types of virtual tours available, real estate 360 tours are the most common, and for good reason. These types of tours are simple and cheap. It’s basically point and look. Potential buyers get to see actual images of the property with the help of the floor plan and they come with arrows to indicate where all of the respective photos are taken, along with the location of the camera and their respective angles. In contrast, full service tours are usually created with the help of a professional photographer and photo editor. They will then process their photographs through a stitching software, who then use it to create a set of more visually pleasing images as well as an interactive system. Needless to say, full service virtual tours are more expensive than simple interactive floor plans due to the equipment, talent and resources used to create them.

googlemapMost of these tours can be found among multiple listing services, while other parties are usually in charge of the photography, the creation of the virtual tour software as well as the codes for the listings. In addition to these features, virtual tour packages can also give these listings additional exposure, and thus more prospect buyers who will look at the virtual tours remotely through the Internet. Additional exposure for various kinds of virtual tours is achieved by posting previews on YouTube and links on various social media sites. In other words, aside from creating the virtual tours, online promotion is an important part of creating virtual tours as well.

For real estate agents who are always on the go, these features make everything a whole lot more convenient. This is why real estate virtual tours cost a lot of money, because they offer a lot of benefits not only for buyers, but for the sellers and their agents as well. So basically, the more features a software has, the more expensive it’s likely going to be. This is why you should consider buying only the best virtual tours available to your needs. It’s a big investment, but the amount of business and exposure that you’ll get in exchange is well worth the cost.

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